Outsite
A brand for people who work from anywhere, built years before the pandemic made that normal.
Just after Outsite opened its first coliving house in San Diego, the founder, Emmanuel Guisset, asked me to help build the digital presence and the marketing and growth strategy. Many funding rounds later, Outsite has houses in more than 50 locations worldwide and a thriving membership community.
We were targeting remote working travellers long before the pandemic. I created the brand identity at a very early stage, then worked on the website, the digital product, video ads and the membership offering, all while going through the motions of early-stage startup life.
I built a small freelance marketing team and helped secure funding from 500 Startups and Montage Ventures.
services
outcomes
Membership up 270%. Outsite now has houses in more than 50 locations, with a membership product for remote-first companies that I launched.
Live differently.
Coliving in beautiful places, for people who can work from wherever they like.
credits
- Client
- Outsite
- My role
- CMO, Brand & Creative
- Dates
- November 2015 to September 2017
- Based
- San Francisco and remote
Want the longer version? Book a call and I'll walk you through it.