AI CONTENT · CREATIVE TOOLS

Creative director & technologist.
I make the work, and the AI tools behind it.

My background spans advertising, brands, startups and directing TV commercials. Now I build custom AI tools in Claude Code, including Production Intelligence apps for ITV Studios at Particle6, the AI-native TV and film studio behind Tilly Norwood (the controversial first AI actress). As creative producer I also developed AI campaigns, social content and microdrama concepts.

Available for contract, fractional and project work.

What I do

Building AI tools and content, from idea to production

I work where new technology meets culture. Most days that means building AI tools for production teams, developing and producing content with generative video, voice and avatars, or leading marketing for a company that is growing.

At Particle6 I conceived and built AI apps for Lifted Entertainment and ITV Studios, starting with casting and compliance and an AI search across past episodes. I ran them as product owner and built them hands-on in Claude Code.

Formats, microdramas, IP extensions and AI avatars, from the first idea to a script and a world. I have developed formats and IP extensions with ITV, and built the concept and prototype for The Circuit, a marketplace for digital twins and AI avatars.

I develop campaigns and direct them, AI-led where it helps and live action where it doesn't. That includes the StoryTerrace TV commercials and the AI-produced LittleStarts commercial.

As CMO I built brands and growth teams at StoryTerrace, Outsite and CareerFoundry. I can do the same for your company, fractionally or on a contract.

Work Samples

AI productproduction intelligenceITV Studios

I built AI apps that take the grind out of casting for ITV StudiosI built the AI apps that take the grind out of casting and compliance for ITV Studios.

CMObrandgrowthfilm contentcampaigns

I took StoryTerrace from £430K to £6M, 14x in four yearsI took StoryTerrace from about £430K to £6M in revenue, 14x in four years.

brandmembershipgrowthfilm content

I created the Outsite brand and grew revenue 4xI created the Outsite brand, built the team and grew revenue 4x.

creative directionTV commercialscampaign

I directed the TV campaign that told people's life stories in 60 seconds.I directed the TV campaign that told people's life stories in 60 seconds.

productvolumetric capturecreative direction

LifeVR: capturing your life in 3D. I developed the product at StoryTerrace.LifeVR: capturing your life in 3D. I developed the product at StoryTerrace.

campaignintegratedPR

I led Unsung Heroes, a Covid campaign covered by BBC, ITV, the FT and ABC NewsI led Unsung Heroes, the campaign that celebrated the people who helped others when Covid hit.

strategypitchesweb strategy

At OMA I worked on strategy pitches, competitions and the practice's website strategy.At OMA I worked on strategy pitches, competitions and the practice's website strategy.

co-foundere-commerceproductbrand

I co-founded Sonic Editions, profitable in year oneI co-founded Sonic Editions, limited edition music photography, profitable in year one.

AI productionpro workflowown system

I built Scenry, my own AI production system for film and adsI built Scenry, my own AI production system, from script to a cut an editor can pick up.

what clients say

"Working with Giles and his remote team has been transformative for our startup. Their taste, expertise and dedication helped us establish a timeless brand, develop new products and create award-winning campaigns. Their strategic approach was instrumental to our fundraising efforts and scaling our business 14X in just four years."

Rutger Bruining

Founder & CEO, StoryTerrace

ABOUT ME

Nice to meet you

I'm a creative who builds growth where new technology meets culture. I started in craft and ideas, at BBDO and at Rem Koolhaas's OMA, then ran marketing for Getty Images across Northern Europe as images went digital.

After that I worked at four startups across Europe and California, as CMO and co-founder. Most recently, at Particle6, I built AI production tools for Lifted Entertainment and ITV Studios.

The thread is the same each time: a technology shift turns into a brand or a business. First digital media, then online startups, now AI.

Download CV

How I work

Flexible collaboration

I'm hands-on and quick, and I like short check-ins. I'm based in London and location flexible. I'm a Dutch citizen with the right to work in the UK and EU, a US permanent resident, and very comfortable working remotely.

Inside your team, on site or remote, typically two to four days a week.

As your CMO or head of creative, remotely, for startups and growing brands.

A defined piece of work: an AI production tool, a campaign, a format or a rebrand.

Two to four weeks to find the real problem, shape a plan, and build the prototype and first creative output. Then I hand it over, or we keep going.

Let's talk.

Tell me what you're building and I'll tell you if I can help.

email me

Creative director & technologist.I make the work, and the AI tools behind it.