CREATIVE PRODUCER · FILM, TV & BRANDS

Creative producer.
I develop and produce content for TV, film and brands, and build custom AI production tools.

I develop campaigns and content, most recently an AI social ad campaign for Fondly, made with my own production tool. At Particle6, the AI-native TV and film studio behind Tilly Norwood (the controversial first AI actress), I was creative producer and product owner: I built the Production and Casting Intelligence apps for ITV Studios and developed microdrama concepts that take ITV formats to younger audiences. Before that I developed and directed TV campaigns, was an art director at BBDO, and was CMO at consumer startups in London and California.

Available for contract, fractional and project work.

What I do

Content, campaigns and AI tools, from idea to production

I develop and produce content for production companies, agencies and brands, with generative video, voice and avatars where they help, and live action where they don't.

Pitch films, teasers, trailers and previs to get a project developed and funded, plus branded content and commercials. Most recently a social ad campaign for Fondly, made with my own AI production tool.

From the first idea to a script and a world. At Particle6 I developed microdrama concepts that take ITV formats to younger audiences, and the concept and prototype for The Circuit, a marketplace for digital twins and AI avatars. For the microdrama packages I used my own research-led process, built with Claude: it turns online fan and audience research into a series overview, a season arc and a pilot script.

I develop campaigns and direct them, live action or AI. That includes the StoryTerrace TV commercials and the AI-produced LittleStarts commercial.

At Particle6 I conceived and built AI apps for Lifted Entertainment and ITV Studios, starting with casting and compliance and an AI search across past episodes. I ran them as product owner and built them hands-on in Claude Code.

I led a £250K AI consultancy project with Lifted Entertainment and ITV Studios leadership. I advise on where AI fits your production and train your team to work this way.

Work Samples

AI productproduction intelligenceITV Studios

I built AI apps that take the grind out of casting for ITV StudiosI built the AI apps that take the grind out of casting and compliance for ITV Studios.

brandcampaignAI productionMeta & TikTok

I created Fondly and produced its launch campaign for Meta and TikTokI created the Fondly brand and produced its launch campaign for Meta and TikTok, told as short films.

creative directionTV commercialscampaign

I directed the TV campaign that told people's life stories in 60 seconds.I directed the TV campaign that told people's life stories in 60 seconds.

productvolumetric capturecreative direction

LifeVR: capturing your life in 3D. I developed the product at StoryTerrace.LifeVR: capturing your life in 3D. I developed the product at StoryTerrace.

what clients say

"Working with Giles and his remote team has been transformative for our startup. Their taste, expertise and dedication helped us establish a timeless brand, develop new products and create award-winning campaigns. Their strategic approach was instrumental to our fundraising efforts and scaling our business 14X in just four years."

Rutger Bruining

Founder & CEO, StoryTerrace

ABOUT ME

Nice to meet you

I'm a creative producer. I started in craft and ideas: photography, art direction at BBDO, and pitches and competitions at Rem Koolhaas's OMA.

Then I moved to the business side. I ran marketing for Getty Images across Northern Europe and was CMO at startups in London and California, directing their TV commercials along the way. At Particle6 I moved into AI film and TV.

Now I'm developing my first projects as a producer. What I care about most is story: choosing the right ones and bringing the right people together. AI is how I make the work, not the point of it.

Download CV

How I work

Flexible collaboration

I'm hands-on and quick, and I like short check-ins. I'm based in London and location flexible. I'm a Dutch citizen with the right to work in the UK and EU, a US permanent resident, and very comfortable working remotely.

Inside your team, on site or remote, typically two to four days a week.

As head of creative or creative producer, part-time, for studios, production companies and growing brands.

A defined piece of work: a pitch film, a campaign, an AI production tool, or a two to four week sprint to shape a plan and build the first version.

I join your project as creative producer or co-producer, from development to delivery.

Let's talk.

Tell me what you're building and I'll tell you if I can help.

email me

Creative producer.I develop and produce content for TV, film and brands, and build custom AI production tools.