StoryTerrace TV campaign
Real people, real stories: three commercials that tell a life in sixty seconds.
StoryTerrace's first move into TV was a campaign of three main commercials, each in a different setting, plus three cutdowns. The concept, Real People, Real Stories, features real StoryTerrace customers and their extraordinary stories, told visually in 60 seconds.
To show the breadth of the life stories StoryTerrace's writers capture, we cast three families, each telling their own story, or a parent's or grandparent's, about love, immigration and vocation.
We won the creative pitch with the concept, then produced the commercials in house. Working that way gets more from both the creative and the budget.
services
outcomes
Three commercials, three settings, one idea.
Real people, real stories.
credits
- Client
- StoryTerrace
- My role
- Creative Director, through my studio Sibling
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