Unsung Heroes
A campaign for the people who went out of their way to help others when Covid-19 hit.
When the pandemic hit, we built an integrated campaign celebrating the stories of Unsung Heroes who went out of their way to help others. It amplified StoryTerrace's mission, capturing people's life stories and turning them into beautiful books.
We created a campaign microsite where people nominated their Unsung Hero with a photo, a video and a short description, then activated it through a social media ad campaign and organic push.
Working with StoryTerrace's PR agencies, we generated outsized media coverage in the UK and US, including BBC, ITV, the FT and ABC News.
services
outcomes
Published on Amazon, with the proceeds going to charity.
A jury chose 25 stories. Writers turned them into a book.
credits
- Client
- StoryTerrace
- My role
- CMO, Brand & Creative
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